5 Must-See Optimization Posts August 13, 2012: Brooks Bell

http://brooksbell.com/blog Hi, I'm Gregory Ng, Chief Strategy Officer at Brooks Bell, and these are our 5 must-read optimization posts for the week of August 13, 2012. File this one under "Why you should test." An online art retailer wanted to see which email would be more effective in introducing new products: a standard design or a creative design. The standard email was the clear winner, with a nearly 5 percent higher conversion rate—but you'll have to read the post on Whereoware's blog for the key takeaways. http://bbi.bz/PaPNwgIf you stay up late at night wondering how to keep Googlebot happy, you'll be interested in this. Google's Webmaster Central Blog has a set of guidelines to help you minimize the impact of testing on your site's Google ranking. One important thing to keep in mind is that for testing, small changes can have a big impact on visitor behavior—but for SEO, they often don't matter at all. http://bbi.bz/Pjktw8Here's a piece of advice from analytics expert Avinash Kaushik: If you have $100 to invest in analytics, invest $10 in tools and the consultants to implement them, and $90 in the people who will analyze the data. Check out more Avinash wisdom in his interview with MyCustomer.com. http://bbi.bz/O gUbrSIs your email list dirty? In a recent Copy Hackers post, Joanna Wiebe outlines six ways to increase your email open rates. Number 1 is "Get permission—clean lists are worth the work," meaning that you need to get an opt-in from every recipient. Read the post for more smart insights. http://bbi.bz/Mvw8XAFinally, Hubspot shares 8 tips to help you get hired as an inbound marketer. Do you create content? Do you have an online social presence? This advice proves that you shouldn't wait until you get hired to do the job you want to do—instead, start where you are. http://bbi.bz/TCV2FgThat's it for this week's 5 must-read optimization posts. Thanks for watching and keep on testing!

Channel: Science & Technology
Uploaded: August 17, 2012 at 8:28 am
Author: brooksbellinc

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