How We Are Using Lean Startup Approach at MyGroupId
The small business sales and marketing channel is brought to you by MyGroupId. In this video, we discuss how we are using the iterative or lean startup approach to build our start up. We were making very slow progress initially in developing MyGroupId. We realized the need to step up the pace of development. We set a target of talking to 5 prospects every day. This simple goal has had immediate impact on speed and quality of our product development and marketing. The approach also helped kick start our sales and marketing. Being a small business, we could not afford expensive marketing or market research for product development. The iterative or lean startup approach, where we talk to 5 prospects each day and refine the product and marketing strategy based on the feedback, has made a real difference. It is not always clear how you can apply the incredibly powerful lean startup approach to your own startup or small business. We struggled for quite some time to get it right. We are sharing the video in the hope that others will benefit from it. In these tough economic times, small business owners are struggling to grow sales and profits. Any small business or start up can improve its marketing, products or services by adapting our story to its own needs. Bottom line: If you want to market your small business or want to improve your product or service, go out and start talking to customers. Send an email to firstname.lastname@example.org to experience the magic or send an email to email@example.com to be notified about the new videos. With MygroupId, business owners don't need to learn any new software or technology. Instead, they use something they use every day - email!Using email, business owners can set up and build email lists, send email marketing messages and also automatically create blog from the email. A small business owner is not interested in spending time selecting and customizing email templates, setting up and executing campaigns. Small businesses want a marketing solution that is fast, easy to use and delivers high levels of performance and quality.MyGroupId is insanely simple - the small business owner simply types the email, attaches images or inserts youtube video and sends the email to the marketing list. MyGroupId uses a sophisticated technology to transform this email into an elegant newsletter that customers will love to see. Our studies show that an average small business owner can save up to two hours for each email marketing campaign with MyGroupId. The automatic blogging feature allows small businesses to quickly build up content and start attracting traffic to their website. its common knowledge that good content brings in sustainable and targeted traffic. But most small business owners do not have time or inclination to write blog or create content. However, they do write multiple emails everyday. Many of these emails have useful content related to their product or service. By automatically converting these emails into blog posts, MyGroupId ensures that the small business quickly builds up relevant content without any extra effort. We will be posting new videos everyday that discuss issues related to small business sales and marketing. Want to see how small businesses like yours are growing your sales and profits?
Channel: Science & Technology
Uploaded: August 7, 2012 at 6:01 am