Documentary research
How can you tell whether your brand appears in AI answers?
Ask useful questions without naming the brand, then check mentions, cited sources and raw answers. Separate spontaneous presence from questions that already supply the brand name.
Define a useful corpus
Collect presales, comparison and problem-solving questions. Annotate market, language, intent and whether the brand is named. Avoid selecting only questions that favor you.
Keep signals separate
Retain question, date, model, native or web mode, full answer and cited links. A bot visit, a citation and a click are different events. An absent citation in one collection does not establish universal invisibility.
Decide from the answers
Review cited pages and priority questions. The public AI Labs Audit case shows why good answer structure alone does not establish spontaneous presence. Repeat the same corpus after changes to observe outcomes without guaranteeing them.
A mini corpus to start
Three unbranded questions are enough for a first reading: for example "Which AI visibility audit tools provide white-label client reports?", "Which tool tracks AI answers daily?" and "What does tracking 25 questions cost?". For each answer, record the date, the queried surface, the text, the brand mentioned if any and the cited URL. Mention rate = usable answers naming the brand / usable answers.
Sources and resources
Detailed observations by plan
Observations and sources (3)
AI Labs Audit Public demo
Public demo review
- Your site as seen by AI
- 65/100 (B) score out of 100 2026-11-10T03:01Available | Observed in the public demo | Official source
Context
Public AI Labs Audit portal, read-only review on 11 November 2026. Last audit displayed: 10 November 2026 at 03:01, All markets, EN/FR. Displayed indicator, not a Help4Web measurement or a vendor benchmark.
- Ready for AI answers
- 84/100 (B+) score out of 100 2026-11-10T03:01Available | Observed in the public demo | Official source
Context
Public AI Labs Audit portal, read-only review on 11 November 2026. Last audit displayed: 10 November 2026 at 03:01, All markets, EN/FR. Displayed indicator, not a Help4Web measurement or a vendor benchmark.
- Total demo corpus size
- Global corpus not verifiedNot verified | Observed in the public demo | Official source
Context
The screenshot does not establish the global corpus. The public text heatmap describes a filtered view, not necessarily every scenario. Full raw data is still needed.